RITZWELL'S PRESENTATION AT THE 2017 SALONE DEL MOBILE HAS UNDERGONE A SMALL, BUT REVOLUTIONARY CHANGE: A COMBINATION OF THIS YEAR'S NEW COLORS WITH THE ESSENTIAL RIGOR OF LAST YEAR'S BLACK AND WHITE LOOK.
The concept behind the project of the stand was, according to Ritzwell's Art Director Roberto Di Stefano, “inspired by modern Japanese architecture. I wanted to create a special atmosphere; therefore I used a massive wooden mesh to symbolize the ever-shifting balance between resistance and lightness, linking our collections to the organic design that was the inspiration for them. To create impact, I added a few shots of color and new finishes to show how versatile these pieces of furniture can be. The world of art is always the source of inspiration for the stand, and it mixes sober elegance, infinite pleasure and the fresh touch of the contemporary. The graphic design project aims at highlighting the logo on the facade and emphasizing its prestigious location.”
A few colorful armchairs have been placed around the tables in the living room areas to counterbalance the austere beauty of the grey and white couches. Some geometrical patterns are projected on the stone grey walls to capture the visitors' attention and create extraordinary scenic-perspective effects. The two newest products in our 2017 collection, Beatrix (high back easy chair) and Light Field (chaise longue), can be admired behind the extensive wooden mesh. The wooden mesh with its translucent effect excites the visitors' curiosity; a soft light illuminates the objects while creating empathy with the visitors. Here every little thing is refined, every element conveys simplicity and elegance.
Stand design: Roberto Di Stefano
Photo: Alberto Strada
Styling: Alessandra Orzali
Graphic design: YellowCat studio